Our Process
Brainstorm!'s design process is our time-tested way of ensuring that we get all the information we need to design a great logo, and you are thrilled with your final design.
4 Steps to a Logo you Will Love
Step 1— Order Your Logo
Go to our Prices page and add the items you need to your shopping cart. We don't have confusing logo packages like the other guys. Start with a logo design and add just the items you need to compliment it...maybe you just need business cards and an editable letterhead for use in Word, or maybe you want a favicon for your website. If, in two months, you need us to design envelopes for you, come back and order just that item. We make it simple!
Step 2 — Fill Out Our Questionnaire
After you place an order with Brainstorm!, I will send you a link to our comprehensive logo design questionnaire. Before you order any logo (from us or our competitors), you need to know your company's marketing goals, competition, and competitive advantage, among other things.
Step 3 — Unlimited Revisions
When I get your order and your questionnaire, I start brainstorming ideas for your new logo design. I love to brainstorm (hey, it's the name of my company)! In about a week, I will email you a PDF document with your first round of 10 logo concepts. I often create the first few rounds of concepts in black & white—that way, you can concentrate on the design without color "coloring" your opinion. Your logo needs to look great in black & white, so color can wait until you have narrowed down your choices a bit.
Once you get the first concepts, the ball is in your court. Take your time and then email me with your comments: "I like the typestyle on A, but the graphic on D...", "I love C, but can you make it more futuristic like E..." Mixing and matching is encouraged! Some of the "other guys" make you pick one design and you can only work off of that one. Brainstorm! involves you in every step of the process so that you determine the path your design takes...after all, no one knows your business better than you do. Once you send me comments, I brainstorm some more and send you more concepts...this goes back and forth until you are thrilled...until you Love Your Logo!
Step 4 — Love Your Logo!
You'll know when you Love Your Logo...it just looks and feels right. It's amazing when a small graphic image embodies your whole company. Once you settle on a final design, I will then incorporate it into business cards, letterhead, and other items you may have ordered, and will send you the final design in all the most popular file formats for web, print, and office usage. Now the fun begins and you can start implementing your new logo into your marketing efforts.
- Send out a press release celebrating your new identity.
- Get stationery printed.
- Embroider shirts & hats.
- Incorporate your new design into your website & brochures.
- Let me know what your clients think of your new image!
- Make tons of money!
How do I support you?
I get calls or emails all the time from clients who have questions about their logo. A vendor needs a certain file for a sign project...a web designer needs the logo on a blue background...what file do I use in Powerpoint?...what's the difference between RGB and CMYK and Pantone colors?
Rest assured...those answers are only a phone call or an email away, and are always FREE. That's what "lifetime FREE support" means! And make sure to check out my blog, which features tons of ideas on marketing, creativity and design to help any small business.
Thanks, Bob