My name is Bob Downs. Welcome! I started Brainstorm! in 1992, specializing in logo design for small businesses. Why logo design? I love helping small businesses grow, and the logo is the foundation upon which to build a company's graphic identity. If you have a great logo, the rest of your graphic identity practically falls into place. I have more than 20 years of award-winning experience to help your business flourish, and offer an exceptional value.
3 October, 2008, 3:38 pm
If you want to improve your marketing efforts, you need to sell the benefits of your product or service. Sounds simple, but most companies make the mistake of highlighting their features instead. A subtle but huge difference. Consumers buy benefits.
How do you tell the difference between a feature and a benefit? Simple:
A FEATURE is a [...]
30 September, 2008, 2:30 pm
Every business has a logo…but not many have a GREAT logo. A great logo is one that is truly representative of your business. If your company is dynamic, your logo should be dynamic. If your products are friendly, your logo should be friendly. If your service is fast, your logo should convey fast.
Take the time [...]
